One-Time Off-Page SEO Checklist
These are tasks you need to set up once but will have long-term benefits.
1. Google & Bing Setup
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Google Search Console Setup
Verify and submit sitemap
2. Brand Building & Authority
- Secure Brand Mentions (Get your website mentioned in relevant blogs and news sites)
- Claim Social Media Handles (Use the same username across platforms)
- Create Business Profiles on High-Authority Directories (LinkedIn, Crunchbase,
About.me, etc.)
- Register on Wikipedia (If eligible)
3. Link Profile Audit
- Check Backlinks in Ahrefs, SEMrush, or Moz
- Disavow Toxic Links (Google Disavow Tool)
- Fix Broken Links Pointing to Your Site (Redirect them properly)
4. Competitor Analysis
- Analyze Competitor Backlinks (Use Ahrefs, SEMrush, or Moz)
- Identify Competitor's Top Referral Sources (Where are they getting traffic from?)
Recurring Off-Page SEO Checklist
These are ongoing tasks that require consistent effort.
1. Link Building Strategies
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Guest Blogging
Write articles for authoritative sites in your
niche
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HARO (Help a Reporter Out)
Respond to journalists for quality backlinks
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Niche Directory Submissions
Submit to industry-specific directories
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Broken Link Building
Find broken links and suggest your content as
replacement
2. Social Media Engagement
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Share Content on Social Media
Regular posting on Facebook, LinkedIn, Twitter,
Instagram
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Engage with Industry Influencers
Comment, share, and collaborate with thought
leaders
3. Content Marketing & Outreach
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Create Linkable Assets
Develop ultimate guides, infographics, and case
studies
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Blogger & Journalist Outreach
Ask them to reference your high-quality
content
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Podcast Interviews
Earn backlinks & increase brand exposure
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Content Aggregators
Submit to Flipboard, Scoop.it, GrowthHackers
4. Local SEO & Citations
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Google My Business & Yelp Reviews
Actively collect and manage customer reviews
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NAP Consistency
Maintain consistent Name, Address, Phone across
directories
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Local Directory Submissions
List on IndiaMart, JustDial, Yellow Pages
5. Video & Image SEO
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YouTube Optimization
Upload and optimize videos with proper titles &
descriptions
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Visual Content Distribution
Share infographics on Pinterest, Behance, and
Dribbble
6. Link Profile Maintenance
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Weekly Backlink Monitoring
Use tools like Ahrefs or SEMrush to track new
links
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Bad Link Management
Remove or disavow toxic backlinks using Google's
Disavow Tool
7. Brand Monitoring & Reputation
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Brand Mention Alerts
Set up Google Alerts for your brand name
-
Review Management
Engage with both negative and positive reviews
professionally