Complete Off-Page SEO Checklist September 2025

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Table of Contents

One-Time Off-Page SEO Tasks

Complete these tasks once to establish your off-page SEO foundation

Set up Google Business Profile Create and optimize your Google Business Profile with complete business information, photos, and regular posts.
Create Social Media Profiles Establish profiles on major social media platforms (Facebook, Twitter, LinkedIn, Instagram) with consistent branding and complete information.
Submit to Web Directories Submit your website to relevant web directories and local business listings for initial citations.
Set up Analytics and Search Console Install Google Analytics and Google Search Console to monitor your website's performance and search visibility.

Recurring Off-Page SEO Tasks

Perform these tasks regularly to maintain and improve your off-page SEO

Content Marketing Create and publish high-quality, shareable content on your blog and guest posts on other websites.
Social Media Engagement Regularly post updates, engage with followers, and share valuable content across your social media channels.
Monitor Backlinks Use tools like Ahrefs or Moz to monitor your backlink profile and identify new linking opportunities.
Online Reviews Management Encourage satisfied customers to leave reviews and respond to all reviews professionally.
Guest Posting Write guest posts for relevant blogs in your industry to earn quality backlinks and increase brand visibility.
Resource Page Link Building Identify resource pages in your niche and reach out to get your content included in their resource lists.
Broken Link Building Find broken links on relevant websites and offer your content as a replacement.
HARO (Help a Reporter Out) Respond to journalist queries on HARO to earn media mentions and backlinks.
Industry Partnerships Build relationships with other businesses in your industry for mutual link exchanges and collaborations.